Guides
Guides for creators
How to take product photos for Etsy with your phone
Shoot on a plain surface, then let an app cut out the background and size the photo for the marketplace. A simple routine for small sellers.
How to build a UGC portfolio when you have no clients yet
You do not need a brand deal to show brands what you can do. Five sample videos you can film this week with products you already own.
How often should a new creator post?
Consistency beats volume. A realistic posting rhythm for your first three months, and how to keep it when life gets busy.
Instagram, TikTok or YouTube Shorts: where to start
You do not need all three on day one. How to pick the first platform based on your goals, your content and your time.
How to pitch a brand when you are a small creator
A short email structure that gets replies, what to include in your media kit and what not to say.
What is UGC, and how to get your first deals
UGC creators make content for brands to use in their own ads and pages. What it is, what to charge and how to build a portfolio from nothing.
What brands really look for when they choose creators
Follower count is only part of it. The signals that make a brand pick one creator over another, and how to show them.
Micro or macro influencers: which should a brand choose?
A practical comparison for brands: reach, trust, cost and how to mix both in one campaign.
What to charge for your first brand deal
A simple way to price your first sponsored post without guessing, and the three mistakes that make new creators undercharge.
Look better on camera with a window and a phone
You do not need a ring light. Where to stand, where to put the phone and how to use a window so your videos look clean.
How to find your content pillars in one afternoon
Three pillars mean you never stare at a blank screen wondering what to post. A simple exercise to find yours.
Why you should keep your first video
Progress on camera is hard to feel and easy to see. The case for saving your very first take and watching it a month later.
How to stop saying "um" on camera
Filler words are not a flaw to hide. They are a signal that your next sentence is not ready. Four habits that cut them without sounding robotic.
How to write a hook for a short video
The first three seconds decide whether anyone watches the rest. A simple way to write an opening line, with examples you can adapt to any topic.
Seven days to look more confident on camera
Confidence on camera is a set of small, trainable habits: where you look, how you open, how you stand and how you breathe. One habit a day for a week.
From the archive
6 Tips to Have a More Engaged Audience on Instagram
Establishing yourself as an influencer is one thing, and it is entirely another to build an audience that engages and supports your personal brand. Influencer m
Why You Should Partner with Micro-Influencers
It is important to know that there are a wide range of influencers out there. Not all influencers need to have millions of followers to be successful and desire
Startell’s Unique Influencer Marketing
With the way consumers rapidly interact with content, there is no time to waste with ineffective marketing initiatives. Influencer marketing is the future of ma