StartellThe Academy
From first video to first deal
Four tracks, in order. Read the guides, use the tool at the end of each track, then move on.
Start
Your first 30 days: find your niche, set up your page, film your first videos.
How to find your content pillars in one afternoon
Three pillars mean you never stare at a blank screen wondering what to post. A simple exercise to find yours.
Instagram, TikTok or YouTube Shorts: where to start
You do not need all three on day one. How to pick the first platform based on your goals, your content and your time.
How often should a new creator post?
Consistency beats volume. A realistic posting rhythm for your first three months, and how to keep it when life gets busy.
How to write a hook for a short video
The first three seconds decide whether anyone watches the rest. A simple way to write an opening line, with examples you can adapt to any topic.
Look better on camera with a window and a phone
You do not need a ring light. Where to stand, where to put the phone and how to use a window so your videos look clean.
How to stop saying "um" on camera
Filler words are not a flaw to hide. They are a signal that your next sentence is not ready. Four habits that cut them without sounding robotic.
Seven days to look more confident on camera
Confidence on camera is a set of small, trainable habits: where you look, how you open, how you stand and how you breathe. One habit a day for a week.
Grow
Posting rhythm, reading your numbers and building an audience that returns.
How often should a new creator post?
Consistency beats volume. A realistic posting rhythm for your first three months, and how to keep it when life gets busy.
Why you should keep your first video
Progress on camera is hard to feel and easy to see. The case for saving your very first take and watching it a month later.
Earn
Pricing, pitching brands, contracts and getting paid on time.
What to charge for your first brand deal
A simple way to price your first sponsored post without guessing, and the three mistakes that make new creators undercharge.
How to pitch a brand when you are a small creator
A short email structure that gets replies, what to include in your media kit and what not to say.
What is UGC, and how to get your first deals
UGC creators make content for brands to use in their own ads and pages. What it is, what to charge and how to build a portfolio from nothing.
What brands really look for when they choose creators
Follower count is only part of it. The signals that make a brand pick one creator over another, and how to show them.