StartellEngagement rate calculator
Enter your followers and the likes, comments, saves and shares on a post, and get your engagement rate with the formula shown.
5.25%
Formula: (likes + comments + saves + shares) ÷ followers × 100 = 630 ÷ 12,000 × 100.
There is no single good number: it changes with platform, niche and account size. The useful comparison is with your own last ten posts.
Want a coach for the camera part?
The Startell Media app gives you one short drill a day and a score measured on your phone. See the app →